Domain Parking
Registering a domain without associating it with a website, often displaying ads to generate revenue.
Domain parking is the practice of registering a domain name without connecting it to a functional website. Parked domains typically display:
Placeholder pages: "This domain is for sale" or "Under construction" Advertising: Pay-per-click ads that generate revenue from visitors
Reasons for Parking:
- Future use: Securing a domain for later development
- Protection: Preventing competitors from registering it
- Investment: Holding for resale
- Monetization: Earning ad revenue from type-in traffic
Types of Parking:
Basic Parking:
- Simple placeholder page
- No revenue generation
- Usually free from registrar
Monetized Parking:
- Displays relevant ads
- Earn money from clicks
- Services like Sedo, Bodis, ParkingCrew
Premium/Sales Parking:
- Lists domain for sale
- Landing page for interested buyers
- May include price or inquiry form
Revenue Potential: Most parked domains earn little or nothing. Significant revenue requires:
- High-traffic domain names
- Strong keyword relevance
- Type-in traffic from the name
Why It Matters
Parking protects domains you own but aren't using yet. It can generate modest income from type-in traffic and provides a professional landing page for domains you're selling.
Practical Example
You register brandname.com planning to launch a business next year. Instead of showing a blank page, you park it with Sedo, displaying a 'For Sale' page that generates a few dollars monthly from curious visitors.
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